Contest Man, Contest Woman


The spot of the Golden Lady Company socks brand, on-air on TV and on the web
For Armando Testa, creative directors Andrea Lantelme and Federico Bonenti, respectively art and copy, worked on the campaign under the executive creative direction of Michele Mariani. Team account Benedetta Buzzoni and Federica Drogo.

BLOW-UP FILM of Milan is the production house that created the OMSA SPOT TV “Tutti gli looks su di TE” directed by French Carole Denis and music by Quiet Please.

For the spot made in the splendid city of Venice, the model casting was carried out by various agencies.
There were six actors in total, of which three identified at the GiĆ² Monte Models agency which made all the selftapes, polaroids and video presentations on site and managed the sending for viewing and selection.

“All eyes on you” is the payoff of the new Omsa campaign, created for the Russian and Eastern European markets, which features a woman with magnetic eyes, and above all with legs.

Go to spot OMSA